Born and raised in a little red dot – Singapore, known as Joy Laperriere for her online persona. She started creating virtual fashion in a 3D environment Second Life with her brand ●Shi which means “Rock” in Chinese. More significantly, her brand pays homage to her faith where she draws her strength and inspiration from. It all began from a dream and now she has bridged her creations from the virtual onto the real world – Shi.boutique.

With a single vision, Joy continues to present Simplicity with Boldness in all her designs.

“Boldness is often mistaken as an outward appearance. To us, boldness comes from within.” With this, she hopes to communicate her designs with each individual by introducing them to their inner selves both locally and internationally.